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2figs

2figs · design & build studio · Athens

Half of it is how it looks.

Brands, menus and photography for independent businesses: cafés, restaurants, workshops, shops.

Surface

EN · ΕΛ · AR

The other half is whether it works.

Websites you can edit, menus that survive a reprint, and the small tools behind the counter. Designed and built by the same person.

Tell me what isn't working →See the work

Structure

Selected work

Four businesses, four different problems.

Glazed chicken wings and fries at Kokoloko's, Melissia

Kokoloko's

From a delivery-app audit to a six-page website and a pickup ordering app, plus the photography.

Site preview · ordering built, not live
The ΣΘ monogram designed for the Smyrliadis workshop

Smyrliadis

A car-body workshop's first identity, its bilingual website, and a digital version of its paper notebooks.

Site live · app in development
Page from KAPU's takeaway menu, mint green with bougainvillea

KAPU

One menu system for two cafés and two languages: food, cocktail and takeaway menus, cups and posters.

Menus in use
The Kozi's website homepage in its dark theme

Kozi's

A seven-page site written from scratch: one menu file, light and dark themes, a full style guide.

Preview · not yet on kozis.com

What I do

Usually it starts with something that isn't working.

  1. 01Websites

    Designed and built, fast on old phones, in Greek and English, and editable by you.

  2. 02Brand & print

    Identities, menus, packaging and signage, built as systems, not one-offs.

  3. 03Photography & content

    Shot in your space, edited to one look, set up so a small team can keep it going.

  4. 04Small digital tools

    Ordering, booking, or the notebook your team still keeps on paper.

How it works

Three steps, and you talk to the person doing the work.

  1. 01A call, or a coffee in Athens.

    I ask about the problem before the logo.

  2. 02A short written proposal.

    What I'll make, what it costs, and when it's done.

  3. 03Design, build, hand over.

    With a guide, so you're not stuck needing me.

About

I'm Omar. 2figs is my studio.

I work across the parts of a project that usually get split between people: design, front-end, content, photography, and the operational problem underneath them.

Why “2figs”? Every job has two halves, how it looks and whether it works. A cut fig shows its inside, so the case studies show both: the finished thing and how it's put together, with an honest note on what's live and what isn't.

Based in Athens. Greek, English and Arabic. More about me at omarkay.com.

Contact

Tell me what isn't working yet.

omarbkayyali@gmail.com

Or DM @2figs.creative on Instagram. In person in Athens, remote anywhere else.