Kokolokos

The Problem

Restaurant marketing built around humour tends to age badly within a year, because the jokes were funnier than the underlying idea. Kokolokos needed a personality that could survive longer than a single viral post.

My Role

• BRAND
• CONTENT
• PHOTO
• CAMPAIGN

Process

1. 01

   Context

   A fried chicken concept under the same ownership as Kozi's, positioned to feel looser and louder than its sibling restaurant — a deliberate contrast rather than a shared house style.

2. 02

   Research

   Included a competitor and reference pass on fried-chicken and fast-casual marketing more broadly, used to inform tone and pacing rather than to copy a specific approach.

3. 03

   The Constraint

   Content needed to be producible quickly and often, on a restaurant's actual schedule, without a scriptwriter or agency turnaround time — meaning the voice had to be simple enough for the team itself to extend it correctly between formally directed campaigns.

4. 04

   Creative Thinking

   Kokolokos needed a personality distinct from Kozi's — looser, louder, food-forward — built through recurring visual and verbal choices rather than a single campaign moment, so the two restaurants read as siblings rather than one brand reused twice.

5. 05

   Iterations

   Early social concepts leaned on generic "who's hungry?" engagement-bait copy, which could have belonged to any fried chicken account anywhere. The identity sharpened considerably once the copy started referencing specifics only Kokolokos could say — actual menu items, actual in-store moments — rather than category-generic chicken humour.

6. 06

   Process

   Work moved from launch to sustained presence: an opening/introduction push, followed by a recurring content cadence covering seasonal and promotional moments, supported by dedicated food, lifestyle, menu, restaurant, and team photography, plus ongoing copywriting for captions and campaign content.