01 / I Care For My BrainWebsite customisation · Branding · Print

I Care For My Brain

Website customisation and front-end, branding and print for I Care For My Brain, a campaign by the non-profit obrela calling for a warning label on products that contain psychoactive substances. The site was built on an existing template; the customisation and front end were mine, along with the logo, the campaign ads and the poster.

My part: customising the site and its front end, the campaign branding, the poster and the ads. The site's underlying template and back end weren't mine.

01 / Website

A campaign site, customised

The campaign asks for one warning sign on every product that contains a psychoactive substance. The site explains the campaign, lists the substances and how they act, and asks visitors to support it.

I Care For My Brain website homepage, full length, original site capture — Homepage (original site capture).

I Care For My Brain psychoactive substances page, full length — Psychoactive substances page.

02 / Branding

A brain inside a C

Campaign logo.

Warning label: This product does not contain psychoactive substance nicotine — The warning label the campaign proposes.

03 / Poster and ads

“We demand a healthy life. We need to be informed.”

Campaign poster explaining the warning-sign campaign, with the brain-in-a-flask image — Poster.

Square campaign ad: brain in a flask, We demand a healthy life — Square web ad (250×250).